STAND OUT IN A CROWDED MARKET AND INCREASE YOUR REVENUE WITH MORE DIRECT BOOKINGS.
BRANDS WE’VE WORKED WITH
Struggling to stand out in a crowded market?
Tired of Airbnb taking a huge cut?
Let’s change that. We help vacation rentals like yours get seen by the right people so you get more direct bookings, more profits and more loyal guests.
In order for people to book your property they need to:
1. Know about you.
2. Believe that you’re the best option in the area.
3. Trust you
4. Be able to afford your airbnb.
People generally need 7 touch points before making a purchase.
Listing your property on Airbnb & VRBO will get you bookings. But it’s likely that there are a lot of other people out there that would love to book your property but aren’t looking on those specific websites in your exact location. Instagram allows you to get in front of people BEFORE they’ve chose their destination or even decided to go on a trip. Your property can be the inspiration for their planning a trip to your destination.
How we market your short term rental:
Step 1 - Get their Attention! First we create high quality content that gets your audience’s attention. The kind of photos and videos that stop their scrolling and make them click to see more.
Step 2 - Build Trust and Recognition - We build a professional, unique and attractive brand that stands out among your competitors. Your property isn’t like every other vacation rental- so let’s show people why by creating content that highlights what makes you unique and keeps your best qualities at the front of your potential client’s mind.
Step 3 - Seal the Deal - Once we’ve built trust and have your followers drooling over your place, you’ll be the number one property they want to book when they visit your area. They might even plan a trip to your area, just to stay at your place.
We helped Red Pine Cottages beat out the competition
Red Pine Cottages built a beautiful A-frame cottage in 2022 specifically as a short term vacation rental. It’s a 3 bedroom, 1.5 bath cottage with an open concept and high ceilings in the living area, a wood stove and hot tub.
OBJECTIVE - As a start-up, Red Pine Cottages needed a full portfolio of images to use in online listings and on social media. Since then Snowbird Media Co. has run their instagram content marketing strategy, growing their audience to the point where they get over 50% of their bookings directly from instagram to their own booking website.
IMPACT - Their occupancy skyrocketed within the first year to over 30% more bookings than their competitors and from year 2-3, occupancy increased by another 17% and revenue increased by 39%.
WHY INSTAGRAM?
1. IT’S FREE
2. AUTHENTICITY ATTRACTS
Forbes Magazine said this about how social proof influences the buyer's Journey:
“People trust people, not marketers, and consumers turn to UGC (User Generated Content) as they would their friends, family or a professional network. As such, UGC builds consumer confidence. It is an incredibly effective way for a brand to influence its audience and convert them into buyers.”
With 2 Billion users on Instagram and the average user spending at least 30 minutes a day on the app, you’re chances of being seen are high, as long as you’re optimizing your content to show up in their feed. We sell the feeling and the experience of staying at your property. Show people why your place is the best option in the area and send them to your direct booking page.
WHAT WE DO:
PROPERTY PHOTOGRAPHY
High quality photos of your property increase your chances of people clicking on your listing by 63% when scrolling through the options. Stand out from the crowd with killer images that showcase your vacation rental the way it deserves. The quality of your listing photos = the perceived quality of your property.
SOCIAL MEDIA CONTENT
There are two different ways we can help with this:
Create a big catalog of short video clips and lifestyle photography that you can use in your own reels creation and social media content.
We can manage all of the content for you, month to month. From the strategy and shooting to the content calendar, to reels creation, scripts, captions and posting. You don’t lift a finger.
PROPERTY VIDEOGRAPHY
Video posts perform and convert better than single image posts because they can capture and hold viewers' attention for longer. Video also does a better job of conveying emotion and building connection. People can more easily picture themselves staying at your property when they can see real humans enjoying it. We do drone video, high quality cinematic video and/or more relatable but still strategic, iPhone video.
If you have a direct booking website, a cinematic banner video is a great way to capture guests attention and seal the deal on booking their stay.
Sound good? Let’s get started.
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